Beginning Nov. 1, Topgolf challenged guests and associates from its seven U.S. and U.K. locations to raise funds for Movember with the offer to match the highest-contributing site. To raise funds, men (known as Mo Bros) grew moustaches while female participants (nicknamed Mo Sistas) showed support by recruiting donors and participants.
Topgolf’s sites raised a total of $13,997 during the month. The team in Allen, Texas came in first place by raising $3,200, boosting the total 2012 Topgolf Flash Your Stache Challenge donation to $17,197.
“Topgolf prides itself on being a people-centric organization, so charitable giving is a key component of our business,” said Topgolf Director of Strategic Partnerships Rodney Ferrell. “The men’s health cause is especially important to the Topgolf family because nearly 70 percent of our guests are male. Aligning Topgolf’s fundraising goals with Movember was a natural fit. Not to mention, our associates and guests had a lot of fun sporting some wacky moustaches.”
To celebrate the fundraiser’s success, Topgolf threw an End of Movember Shaving Party at each location. The company invited professional barbers to attend the parties and offer a fresh, clean shave to participants who had grown out their facial hair.
“The Movember party was a heck of a good time,” said Topgolf Allen General Manager Bob Dodson. “The barbers shaved everything from bushy Tom Selleck moustaches to ones that looked like they belonged on the Monopoly man. Everyone was really pumped not only to help with such a great cause but to have fun while doing it. The Topgolf sites got pretty competitive, so we’re already plotting our 2013 Movember strategy.”
One in six men will be diagnosed with prostate cancer in their lifetime, and one in 270 men will be diagnosed with testicular cancer, according to Movember. To learn more about the 2012 Topgolf Flash Your Stache Challenge, visit www.topgolf.com/stache.
Movember aims to forever change the face of men’s health through the power of the moustache, by raising awareness and funds for prostate and testicular cancer initiatives. Since 2003, more than 3 million participants have raised $424M+ for the cause, with official Movember campaigns taking place in 21 countries. For more information, please visit www.movember.com. Movember is a registered 501(c)(3) charity.
Topgolf is a golf entertainment force to be reckoned with, and it’s a scene unlike any other in the history of the sport. Fans hit golf balls containing computer microchips that track each shot’s accuracy and distance while also awarding points for hitting targets ranging from 20-240 yards away. And although the crazy good food and drinks don't require high-tech gadgetry, it doesn’t make them any less awesome. Serving more than 1.2 million guests annually, Topgolf now stands as the premier golf entertainment complex where the competition of sport meets your favorite neighborhood hangout. To learn more about Topgolf, visit www.topgolf.com.
Senior Communications Manager, Topgolf
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