DALLAS – July 31, 2013 – Golf entertainment leader Topgolf today announced its new partnership with PepsiCo North America Beverages, making Pepsi the exclusive soft drink of choice at TopGolf’s U.S. locations. TopGolf will begin serving PepsiCo beverages this month.

As part of the new, multi-year sponsorship, PepsiCo will gain official beverage dispensing and serving rights at Topgolf, in addition to on-site branding, promotional and marketing rights. The deal will align several PepsiCo beverage brands with Topgolf, including Pepsi, Mountain Dew, Aquafina and Gatorade. Topgolf also will continue to offer Dr Pepper in its product lineup.

“We are thrilled about our new relationship with PepsiCo and to offer its iconic beverage brands at our facilities,” said Topgolf Director of Strategic Partnerships Rodney Ferrell. “We believe PepsiCo will play an important role in the high-quality experience that our guests have come to expect.”

Topgolf is the only entertainment center of its kind, offering competitive golfing games for all ages and skill levels and advanced technology to track every player’s shots. Per the agreement, Topgolf and PepsiCo also will collaborate on cross-promotional events, contests and marketing.    

“We’re excited to partner with Topgolf and bring our portfolio of beverages to its facilities through this new relationship. PepsiCo beverages will be a great fit for the unique and exciting atmosphere that Topgolf offers its guests,” said Curt Webber, national sales manager at PepsiCo North America Beverages.

About Topgolf
Topgolf is the emerging global leader in golf entertainment, with nine locations serving more than 1.5 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while also awarding points for hitting targets on the outfield. Each facility offers an upscale, laid-back experience that features climate-controlled hitting bays and an impressive food and beverage menu crafted by an executive chef. Mix in dynamic event spaces for groups of all sizes, and Topgolf stands as the premier entertainment complex where the competition of sport meets the neighborhood’s favorite hangout. To learn more about Topgolf, visit www.topgolf.com.  

Media Contact:
Adrienne Browne
Senior Communications Manager, Topgolf
Ph: (469) 546-5370
E-mail: adrienne.browne@topgolf.com