"Norms are for normal people," said Adrienne Chance, director of corporate communications for Topgolf. "You won't become exceptional by knocking softly on the front door of opportunity."
Topgolf is a larger than life place with more than 100 climate-controlled golfing bays, a full-service bar & kitchen that gives you a really unique way to golf with your friends or family.
Following visits to Topgolf, both golfers and non-golfers alike express an increased interest in traditional golf, according to a survey conducted by the company by the National Golf Foundation.
A host of stars including Rory McIlroy and Dustin Johnson took part in a Topgolf challenge ahead of this week's Abu Dhabi Championship.
Topgolf rebranded the system as Toptracer, and it has begun leasing and installing the video system at driving ranges across the country.