Topgolf (the giant pinball-style driving range that serves alcohol and banter) has dropped its first integrated brand campaign.
The Dallas-based company has broken ground on its Augusta venue at the Village at Riverwatch shopping center.
Topgolf has been turning stadiums and ballparks over the past couple years by putting inflatable targets on the field while people hit from pads located up in the stands.
Topgolf Richmond will also be the first Topgolf locations to have a Topgolf Swing Suite inside the center.
Dallas-based Topgolf Entertainment Group has entered into a franchise agreement with a Switzerland-based company to push into Austria, Germany, Italy and Switzerland.