If you happen to lose track of Gary Smith, there's a good chance you'll find him at Topgolf. He hits there for an hour a day.
The Topgolf Toptracer technology is transforming the game of golf at the range, on the course, on television and even in major sports stadiums.
As construction of a new Topgolf venue in south Charlotte enters its final phases, the company is looking to hire about 500 Associates to staff the golf-entertainment venue.
Developing a relationship with golfing in the context of food, beverage and entertainment is getting people to take a swing at the real thing.
As fans get ready for the game's biggest event, golfers are finding that the most promising prospects are happening off the fairways, and with novices. Companies like Topgolf and the PGA Tour Superstore are the beneficiaries of this trend.