Since joining Topgolf in 2007, global marketing guru Susan Walmesley has been instrumental in evolving the company into one of the world’s fastest-growing experiential retail brands. Under her direction, Topgolf is consistently recognized for helping rejuvenate and grow the game of golf.
Susan oversees Topgolf’s sales and marketing strategy and planning, branding, pricing strategy and implementation, guest insights and experiences, public relations and internal communications. Her multi-channel marketing approach helps Topgolf connect and engage with its guests, associates and stakeholders via print, online, mobile and guerilla marketing tactics.
Susan joined Topgolf from The Hop Farm, a tourist attraction south of London, where she served as the Public Relations and Events Manager. She earned her Bachelor of Arts degree in corporate communications from Queen Margaret University (Edinburgh, Scotland) and her post-graduate diploma in marketing from the Chartered Institute of Marketing (U.K.).
In her spare time, Susan likes to stay on the move. She's been to six continents and is now on a mission to visit every state in the U.S. Her passion for serving underprivileged youth inspired her to successfully raise $30,000 for charity for her 30th birthday. Though unconfirmed, Susan claims to be renowned in two states for her impressive karaoke rendition of “500 Miles” by The Proclaimers.