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Lynda Firey-Oldroyd

Chief Customer Officer
Topgolf Entertainment Group

As Chief Customer Officer for Topgolf Entertainment Group, Lynda Firey-Oldroyd creates and leads the strategic vision and executional roadmap for Topgolf’s strategy, customer insights and marketing initiatives across all Topgolf business lines. With a heightened focus on the customer experience, Lynda’s team leverages the power of creating emotional connections combined with the power of insight-driven truths to drive visits and create long-term competitive advantages.

Lynda joined Topgolf in February 2019 as Vice President of Guest Insights and Strategy after an adventurous career that included senior roles at PepsiCo, Nordstrom, Gap and Starbucks. Her experience creating value through insights can be found from her work on tough business problems like Pepsi’s transformation from a soft drink company to a total beverage company, Taco Bell’s turnaround, and Nordstrom’s becoming a leading Millennial brand.

Lynda is passionate about leveraging people, culture, macro trends and analytics to build compelling stories. In addition, she is known for her talents in translating research and observations into clear insights and business implications.

Lynda earned her undergraduate degree and MBA from Virginia Tech. In her spare time, she swims, paddleboards, hikes and lovingly tends to her small, but impressive garden.

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