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Topgolf Set to Enter Spain and Portugal

Oct 18, 2023

DALLAS, October 18, 2023 – BAJ Golf Development Iberia, an authorized developer of Topgolf, will bring the global sports and entertainment venue to the Iberian Peninsula by opening venues in Spain and Portugal. The agreement between Topgolf and BAJ includes multiple venues to be opened in Spain and Portugal over the next several years.

The Basics

  • What is Topgolf? A sports entertainment complex that features high-tech golf, food, drinks and a good time. Think of it as a modern golf experience where anyone can participate in the sport in a relaxed, no-pressure environment. You’ll take aim at giant targets on the field while playing virtual courses or Topgolf’s signature games like Angry Birds – and so you know, Topgolf celebrates the bad shots just as much as the beautiful swings.
  • Here’s how Topgolf works: book a bay, pick your game, grab a drink and a bite to eat and then swing away! It’s truly that simple.
  • With 90+ locations worldwide, Topgolf invites Players (aka guests) to enjoy the brand’s technology-driven modern golf experience.
  • These new venues will employ an average of 400 or more Playmakers (aka employees – think bay hosts, bartenders, ball picker upper people, etc.) per venue during construction, and another 450 jobs once opened. 

100% Golf

  • The venues in Spain and Portugal will feature 102 outdoor climate-controlled hitting bays. Each bay has lounge-type furniture or high-top tables where groups can cheer – or heckle – the other Players.
  • The venue is equipped with Topgolf’s Toptracer technology, which traces each golf ball’s flight path, distance and other cool metrics to impress your friends.
  • Players can even partake in lessons through Topgolf’s Coach program, led by the venue’s Director of Instruction.

100% Not Golf

  • Topgolf takes its “not golf” very seriously. That’s why a full-service restaurant, top-shelf drinks, rooftop terrace, outdoor patio, music, private event spaces and year-round family-friendly programs are just as much a part of the Topgolf experience.
  • We have a become a perfect place for those looking for fun and entertainment plans, as well as corporate and social events.

What They Said

  • Topgolf Chief Franchise Officer and President of Toptracer Global, Ben Sharpe: “We’re thrilled to continue our global expansion with venues in Spain and Portugal. We found excellent partners in BAJ to help us bring our modern golf experience to the region, and we look forward to bringing more play to the world with venues across the Iberian Peninsula.”
  • BAJ Golf Development Iberia, Pablo Juantegui: “We are very excited to establish Topgolf in Spain and Portugal and bring this unique experience to our Players. Topgolf is changing the game of golf, and it’s comprised of a team with an impressive track record in innovation and building strong global brands. We feel honored to partner with them and to bring this entertainment experience to our countries.”

For more info on Topgolf, visit our website. Those interested in joining the team can apply on Topgolf's career website. Follow Topgolf’s social media channels: Facebook, Instagram and X.

About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 90+ venues around the globe, industry-leading Toptracer technology, mobile games and app, we're leading the charge of modern golf wherever our Players are. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit

About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin and World Golf Tour ("WGT"). "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at

BAJ Golf Development Iberia, SL is a company created for the development of the Topgolf Brand in the Iberian Peninsula and led by Pablo Juantegui, Ulysses “Junior” Bridgeman and Kevin Attkisson. Messrs. Bridgeman and Attkisson are the founders of Manna Capital Partners, LLC, a private investment firm focused on owning and operating industry-leading platforms and creating value through driving operational efficiencies, acquisitions and strong partnerships.

Topgolf Media Contact:
Grace Dieb